Showing posts with label Mokarex. Show all posts
Showing posts with label Mokarex. Show all posts

Saturday 12 June 2021

Paint a toy soldier and win a car, or two!

 The French take their coffee and their art very seriously, if you have ever doubted this just take a look at the handbills below.  In the 1950's, Mokarex along with several other French coffee manufacturers gave away unpainted plastic model figures as advertising premiums with packets of their coffee.  Collecting the figures and painting them became a national pastime, to such an extent that Mokarex sponsored a painting competition for their figures:

First prize was a Versailles, a luxury saloon car manufactured by Simca, second prize was a Citroen 2CV, which I understand is also some sort of car, the next four runners up each won a television set!  Don't knock it, bear in mind this was 1956, my family didn't get our first tv set until 1963, and even then it was second hand.

Another version of the handbill for the same competition, which was to be judged by a jury made up from members of the Societe des Collectionneurs de Figurines Historiques.

The all important terms & conditions were printed on the reverse of the handbills, for those interested in such things.  For anyone interested in seeing more about these very fine models, known affectionately by the French as figurines publicitaires there is a very good website here: Mokarex


Friday 10 July 2020

Toy Soldiers of the Great War

An early birthday present to myself (because I'm worth it), "Les Petits Soldats de la Grande Guerre" has been out for while but I've only just come across it, the cover announces that it includes 800 toys of WW1 so I had to have it.


Published in 2013 by Editions Glenat, A4 format, it has 256 pages illustrated in full colour throughout, ISBN 978-2-7234-0700-2.  Written in French only but light on text so not too challenging for anyone with with a smattering of the language and a grounding in the Great War.  The pic below gives an example of the layout and quality of the illustrations.  The cover price is 39 Euro, which I would say offers very good value for a book of this size and quality, I got my copy on ebay France, new and still in the cellophane wrapping for 19 Euro plus 9 Euro P&P from seller "Book77".  Bargain!


There are 12 chapters looking at different aspects of the war, into which the toys are conveniently slotted.  The cover gives little away and I half expected the book to include every type of toy from diecast vehicles to dolls and teddy bears, but fear not, apart from a chapter containing tinplate tanks and ships the rest is all toy soldiers.  

You can expect to see the perennial favourites from Britains, CGB Mignot, and Elastolin  but they don't dominate, it's packed with figures of every genre: paper, flats and semi flats, conjoint tin, wood, hollowcast and solid lead, composition and even a little plastic and modern white metal (but not much).  The more I flick through it the more I enjoy it, I reckon you will too.


Sunday 14 April 2019

An interlude while I do some 1:1 scale painting

This past week I've been up a ladder with a paint brush redecorating the hall and this has necessitated taking down the display of toy soldiers I have there.  The figures need to be individually removed and dusted so I took these photos to remind me where they go when I put the display back up, as I'd taken the pics I thought I might as well share them with you dear reader.

Discreetly camouflaged by several years of dust, the figures here are not any particular favourites just odds and ends that I've taken a shine to and picked up over time. Occasionally things get moved around but the order of display is largely governed by the size of each compartment.

I've always been very open about collecting toy soldiers and when I mention my interest to anyone they immediately assume that I mean lead guardsmen standing to attention in red tunics (and in fairness there are a few of those), so this little display is my way of showing the diversity of the subject.  Click on a picture to enlarge, there are no prizes for identifying what they are but it might give you a minute or two of fun, now where did I put that duster?